What to do if your home isn’t generating any interest?
When we list our homes for sale, we are quite rightly, optimistic and confident. What if our initial ideas have not panned out as planned?
According to reports concluded in the past year, it takes an average of about 100 days to sell a property in the UK. What could be the cause? Several factors may contribute to the slow movement of your property off the market and it may be any of the following issues: super high pricing, an inefficient agent, not enough advantageous pictures or even the area.
We all dream of having the most stress-free and fast sale but what then do you do if your home is not generating interest at all or you only have a trickle of people who seem luke warm about your home? We have some answers…
• List on the right platforms - not listing on the right platforms feels like going to shop for shoes in a store that exclusively sells clothes. You won’t receive any interest if no one can find your property. Make sure that your property is listed online – whether that’s on portals such as Rightmove and OnTheMarket.com, the estate agent’s website, or social media sites.
At Church & Hawes, we have all bases covered we list on rightmove, OnTheMarket.com and churchandhawes.com. We also market on facebook and direct to our prequalified applicant database.
• Change your marketing strategy - if your property isn’t generating interest then your agent could be marketing it incorrectly. While traditional marketing is great, sometimes you have to look outside the box for some creative ideas for certain properties. Virtual Viewings, great descriptions and more can help sell your home to the right people.
Within our marketing armoury, we aim promote your home in the best possible light we are able to create 3D Virtual Viewings and having some much local knowledge allows us to create very appealing property descriptions.
• Change your photos - People are often moved to act by what they see. It isn't rocket science, sometimes you are swayed to go for the better-looking option and this is purely psychological. Imagine walking into a dessert shop to buy a specific cake but you had no design in mind; the most appealing design is probably what you will be leaving the store with. Your house is the cake and if you are not generating interest, it might be because your pictures aren’t showing it in the best light. Engage the services of a professional and watch interest soar.
Ask us about professional image enhancement, we take awesome pictures using a digital SLR cameras and to further improve the presentation of your property we use techniques such as shadow reduction and blue sky enhancement.
• Work your property into search tags - there is specific tags buyers use when searching for a property to buy and you will be doing yourself a world of good if you utilise these tags when you post your property. Hashtags on social media, keywords on portals.
Church and Hawes use tags to promote their homes across our network we are fortunate enough to be able use some of the most popular tags for homebuyers across the country. #waterside #countryside #luxury #dreamhome!
• You have a lackadaisical agent - no one would show interest in your property if your agent isn’t putting the work in. Before picking an agent, you want to be sure that the individual and the agency have a proven track record of success. Do periodic checks, you can ask a friend to mystery shop by being an interested buyer so you can properly evaluate how your agent treats practical situations. If you are not satisfied, chances are that many others won’t be either!
We are passionate about properties! We make it our priority to promote your home to the most relevant audience. Our local, Multi Office Network allows us access to more relevant buyers and our proactive approach will reach a much larger audience.
• The market – if the current housing market isn’t buoyant, you need a fantastic agent to make up for it. A great agent can generate interest when there’s not much about, by using the correct marketing and working hard. Ask your agent about the current market and what can be done to get around a slow one.
Our success says it all we consistently sell more homes than our competitors. We appreciate that there are peaks and troughs in terms of prices of houses but the key fact to remember is that prices are relative and ultimately your home is worth what a buyer is prepared to pay for it. Church & Hawes will find you a buyer for the “best” possible price!
Other factors that you may need to work on to help heighten interest in your property includes: decluttering before taking pictures, presenting your property in the best light using staging techniques and possibly redecorating.
What do our customers think? CLICK HERE to visit our Feefo feedback page!